sales@axle-dynamics.com

+49 2361 306849-0

Bremsen Technik Group Privacy Statement

Introduction

This privacy statement applies to the following Bremsen Technik Group companies and associated website’s:

  • Bremsen Technik (UK) Ltd (registered in England & Wales under number 04340885 whose registered address is Unit 6, Easton Way, Colburn, Catterick Garrison North Yorkshire DL9 4GA) www.bremsentechnik.co.uk, www.axledynamics.co.uk, www.racepads.co.uk
  • Celerity Systems Ltd (registered in England & Wales under number 01739959 whose registered address is Unit 6, Easton Way, Colburn, Catterick Garrison, North Yorkshire DL9 4GA) www.celect-braking.co.uk, catalogue.celect-braking.com
  • Celerity Systems North America (registered in Michigan USA October 2014 whose registered address is 28175 Haggerty Road, Novi, Michigan 48377) www.celerity-systems.com
  • Celerity Systems Europe Ltd (registered in England & Wales under number 9915746 address is Lise-Meitner-Str 40, 45659 Recklinghausen, Germany) www.celect-braking.co.uk
  • BT Reman Ltd (registered in England & Wales under number 10416484 whose address is Unit H2, Grovelands Industrial Estate, Longford Road, Exhall, Coventry, CV6 9ND) www.btreman.co.uk
  • Celerity DRS GmbH (whose address is Lise-Meitner-Str 40, 45659 Recklinghausen, Germany) www.celeritydrs.com

Bremsen Technik Group (together referred to as ‘we’) are committed to protecting and respecting your privacy. We gather and process data in accordance with the prevailing European and North American data protection legislation, including the EU General Data Protection Regulation (GDPR) 2016 and the Data Protection Act (2018).

Our policy complies with UK law accordingly implemented, including that required by the EU General Data Protection Regulation (GDPR).

This privacy notice sets out how we collect information from you, how we use information we collect or that you provide to us. This includes information which we collect or that you provide manually or via our websites www.bremsentechnik.co.uk or other online services and platforms.

If you have any questions or queries regarding how we use your information or you wish to exercise any of your rights in relation to your information (as set out below), please contact our Data Protection Officer at gdpr@bremsentechnik.co.uk or at Unit 6, Easton Way, Colburn, North Yorkshire DL9 4GA.

What information we collect and when?

We will only collect information that we will use for the purposes set out in this notice.

Information you submit to us:
  • Through forms and registration, for example filling in our ‘Contact us’, ‘Request a call’ or creating a customer account on our website.
  • By sending us emails and text messages
  • By adding posts, reviews and other comments to our website;
  • By interacting with us on social media platforms;
  • By speaking to us in our office or over the telephone, for example in making an enquiry or a complaint about a product you have purchased; or by applying for or registering accounts with us. This includes setting up passwords and preferred user names, contact details, account details, your preferences and interests.
  • By applying for a job with us or registering your interest in doing so, either directly with us or via a third party recruitment agent.
Information we collect about you:
  • Full details of the purchases you make from us, including the time and date of purchase, the products and services you purchase from us, any relevant delivery address(es) and details of any relevant payment cards or bank account details.
  • Personal details required to create an online account such as name, address, company name, email address, telephone number.
  • Information on what you search for, view, click on and access in and through our websites and any marketing communications.
  • Your social media content (where this is in the public domain) and any messages you send to us via social media. This information could include posts, comments, pictures and video footage.
  • Information from banking, credit card and credit reference agencies about your financial status and the status of any payment card presented to us, (for example, if it has been reported stolen) to check we are likely to be paid for any transaction and to reduce the risk of fraud.
  • Information collected independently by online advertising networks (for example Google) through which we may place advertisements. Cookies are small text files that are placed on your computer by websites that you visit to identify you. They are widely used in order to make websites work, or work more efficiently, as well as to provide relevant information to you.

HOW DO WE USE YOUR INFORMATION?

We use the information we collect for the following purposes:

  • To provide you with our website, which requires a certain amount of technical information to be collected in order to work properly.
  • To gather feedback from you about our website, our products, our services and activities from time to time. We may invite you to provide this feedback on occasion, for example by emailing you to ask if you would like to review products you have purchased. We may use independent research and feedback providers to do so on our behalf.
  • To contact you from time to time about things you have told us you want to hear about, for example our products, services, news, offers, new competitions and sponsored events.
  • To respond to any questions, suggestions, issues or complaints you have raised with us.
  • To respond to any social media posts or other public comments you make where these are made to or about us, our Website and our products, services or other activities.
  • To communicate with you about operational changes to our website, our products and our services, for example changes to our product list.
  • To perform any contract we have entered into with you but also to enforce a contract against you if you do not honour it, including seeking to collect any debts that you may owe us and instructing third parties to support us in doing so.
  • To check that you have or are likely to have the means to pay us for any products or services you have ordered from us.
  • To monitor use of our website to see if it is being abused or threatened, for example by people posting inappropriate comments in review areas or by potential hackers attempting to undermine our security measures.
  • To protect you and our business against any other criminal behaviour, including identity theft and fraud.
  • To maintain administrative and legal records about our business to enable us to understand what we have sold, how, when, where and at what price and account to HM Revenue & Customs for the related taxes that we have to pay.
  • To enable us and our third party service providers to plan and manage our day-to-day business and related services as effectively as possible, for example in predicting likely sales volumes for each of our products and services, so we can try and make sure we have enough stock and resource to meet likely demand.
  • To enable us to understand our customer and user base. We do this by combining your information with information about our other customers and users of our website so we can spot trends and common factors. We can then further tailor our business approach and in particular our marketing communications, products and services to the things we think you and other people or businesses like you and your business would be most interested in.
  • To enable us to conduct focused market research based on trends that we identify, which we can then use to further improve our products and services for all our customers.
  • In the process of anonymising your information so that you are no longer identifiable to us.
  • To test new systems and processes as we roll them out to make sure they work and will meet the high expectations we set for ourselves.
  • To assist us in the development of new products and services over time, for example to gauge whether a new product is likely to appeal to a large proportion of our customer base.
  • To analyse whether the money we spend on advertising on TV, billboards, online and in search engines represents good value.
  • To comply with tax, legal, regulatory and corporate governance obligations in relation to your shareholdings.
  • To contact you in relation to jobs that may be of interest to you and/or to assess your suitability for a particular role and to comply with legal, regulatory and corporate governance obligations and good employment practice.

LEGAL BASIS FOR USING YOUR INFORMATION

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing gdpr@bremsentechnik.co.uk

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new customer(a) Identity

(b) Contact
Performance of a contract with you
To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us
(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications
(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey
(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications
(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey(a) Identity

(b) Contact


(c) Profile


(d) Usage


 (e) Marketing and Communications
(a) Performance of a contract with you


(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity

(b) Contact

(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences(a) Technical

(b) Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Identity


(b) Contact


(c) Technical


(d) Usage


(e) Profile
Necessary for our legitimate interests (to develop our products/services and grow our business)

USE OF YOUR SENSITIVE PERSONAL INFORMATION

We may on occasion collect sensitive personal information about you. By way of example, information about your racial or ethnic origin may be included within the identification information you provide to us as part of our account opening process.

We will use this sensitive personal information for the purposes of identifying individuals to combat fraud and other criminal activity.  We will share this sensitive personal information with the police where necessary.

WHO DO WE SHARE YOUR INFORMATION WITH?

We cannot run our business or provide many of our services and benefits without involving other people and businesses and sometimes we pass your information to these other people and businesses as set out below.  We only share your information where we can do so in accordance with our legal data protection and privacy obligations.  We share the information we collect with:

  • Our different business units that have relationships with our customers and users. We do so because we hope to have a relationship with you across our different business units and we want to be able to provide you with the same value and high quality of experience.
  • Other people and businesses who help us provide our website and related services to you, for example, information technology companies who host and/or maintain our website and payment services companies who enable you to use payment cards with us.
  • Analytics and search engine providers who assist us in the improvement and optimisation of our website.
  • Our insurers and insurance brokers where required in order for us to be able to obtain insurance against risks we face in running our business. They may retain this information for the purpose of ongoing risk assessment and insurance broking and underwriting services.
  • Credit reference agencies who provide anti-fraud and credit score information to us, central and local government departments, for example the Driver Vehicle Licensing Agency (DVLA) and local authorities who run the UK electoral rolls, banks and finance companies who also provide anti-fraud services and customer insight companies (as set out above), in each case as necessary in order to benefit from their services. Where we do so for anti-fraud purposes, the recipient organisation may hold your information on file for the purpose of their fraud prevention services in future. We may also share your information, including late payment information, with credit reference agencies and other companies for use in credit decisions, for fraud prevention and to pursue debtors. 
  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
  • The prospective buyer of any part of our business or assets that we may sell.
  • Our professional advisers or example our lawyers, accountants and technology consultants when they need it to provide advice to us.
  • Our registrars in relation to the administration of our shareholdings, including updating the share registers and managing dividend payments.
  • The police, local authorities, HM Revenue & Customs (HMRC), the courts and any other central or local government bodies where they request it and/or where we may lawfully disclose it, for example for the prevention and detection of crime.
  • Other people who make a subject access request to us,  where we are allowed to do so by law (see Managing Your Information below for what we mean by a subject access request).

We may also share the information we collect where we are legally able to do so, for example, to comply with a court order.

IF DATA IS TRANSFERRED TO A THRID COUNTRY OR TO AN INTERNATIONAL ORGANISATION

Data will only be transferred to countries outside the EU or EEA (so called third countries) if this is required for the execution of your orders, prescribed by law, and if you have given us your consent or in the context of data processing. If service providers in a third country are used, they are obligated to comply with the data protection level in Europe in addition to written instructions by agreement of the EU standard contractual clauses.

HOW LONG DO WE KEEP YOUR INFORMATION FOR?

In accordance with our legal data protection and privacy obligations, we will only retain your information for as long as is necessary for the purpose for which it was collected.

We will then either securely delete it or anonymise it so that it cannot be linked back to you.

See ‘How do we use your information?’ see above for full details of those purposes.

MANAGING YOUR INFORMATION

You can contact us with any queries about how we use your information at any time by contacting our Data Protection Officer on gdpr@bremsentechnik.co.uk or at Unit 6, Easton Way, Colburn, North Yorkshire DL9 4GA

It is very important to us that all the information we hold about you remains accurate and up to date.

We need your help in doing so.

You have a number of rights which we respect and aim to uphold in everything we do. These rights are set out below.

We reserve the right not to comply with any requests we receive where we may lawfully do so, for example if we reasonably believe a request to be malicious, technically very onerous, to involve disproportionate effort or harmful to the rights of others.

a) Asking us about your information you have the right to ask us whether we hold information about you and, if so, for us to give you certain details about that information and/or the information itself.  This right is commonly known as a subject access request. If you would like to make a subject access request, please do so in writing to the address above. 

b) Correcting inaccurate information If you have reason to believe any of the information we collect on you may be inaccurate or incomplete, and you cannot correct such inaccuracy or omission yourself through your account with us, please contact us with your queries and/or with the updated information.

c) Erasing information you have the right to require us to erase your information in the following circumstances:

  • the information is no longer necessary for the purposes for which we collected it;
  • we need your consent to use the information and you withdraw your consent;
  • you object to us using your information: (1) for the performance of a task carried out in the public interest; or (2) for the purposes of our legitimate interests (e.g. direct marketing) and there are no overriding legitimate grounds for the processing;
  • you unsubscribe from our marketing communications;
  • we have used your information unlawfully;
  • The information must be erased for compliance with a legal obligation to which we are subject.

d) Restricting processing

You have the right to request that we restrict our use of your information where one of the following applies:

  • while we verify the accuracy of the information that we hold about where you contest the accuracy of the same;
  • we have used your information unlawfully, but you request us to restrict its use instead of erasing it;
  • we no longer need the information for the purpose for which it was collected, but you need it to deal with a legal claim; or
  • while we check whether our legitimate grounds override your right to object where you have objected to us using your information.

e) Right to object

Where we are using your information on the basis of public interest or our legitimate interests (see paragraph above), you have the right to object to this at any time by contacting us using the contact details set out below.

f) Withdrawal of consent

Where you have given your consent to us using your information (e.g. for marketing purposes), you have the right to alter your preferences or withdraw this consent at any time by contacting us using the contact details set out below or, where applicable, through managing your preferences through clicking the 'unsubscribe' link.  This will not affect the lawfulness of any use of your information that we make before you amend your preferences or withdraw your consent.

If you have any questions or complaints about our use of your information, please contact our Data Protection Officer on gdpr@bremsentechnik.co.uk or at Unit 6, Easton Way, Colburn, North Yorkshire DL9 4GA

We hope that our Data Protection Officer can resolve any query or concern you raise about our use of your information but you can also contact the Information Commissioner at ico.org.uk/concerns/ or telephone: 0303 123 1113 for further information about your rights and how to make a formal complaint.